The Effect of Stress on Consumer Saving and Spending

Little is known about how stress influences consumer behavior. Seven studies show that stress leads consumers to allocate resources strategically. Stressed consumers show increased saving behavior, but increased spending on products the consumer perceives as necessities. These behaviors occur as a means to gain control in an otherwise uncontrollable environment.


Kristina M. Durante and Juliano Laran (2016) ,"The Effect of Stress on Consumer Saving and Spending", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 93-97.


Kristina M. Durante, Rutgers Business School, USA
Juliano Laran, University of Miami, USA


NA - Advances in Consumer Research Volume 44 | 2016

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