The Effect of Stress on Consumer Saving and Spending
Little is known about how stress influences consumer behavior. Seven studies show that stress leads consumers to allocate resources strategically. Stressed consumers show increased saving behavior, but increased spending on products the consumer perceives as necessities. These behaviors occur as a means to gain control in an otherwise uncontrollable environment.
Kristina M. Durante and Juliano Laran (2016) ,"The Effect of Stress on Consumer Saving and Spending", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 93-97.
Kristina M. Durante, Rutgers Business School, USA
Juliano Laran, University of Miami, USA
NA - Advances in Consumer Research Volume 44 | 2016
Conducting Consumer-Relevant Research
Jeffrey Inman, University of Pittsburgh, USA
Margaret C. Campbell, University of Colorado, USA
Amna Kirmani, University of Maryland, USA
Linda L Price, University of Oregon, USA
Why Do People Who Have More Enjoy Horror More?
Haiyang Yang, Johns Hopkins University
Kuangjie Zhang, Nanyang Technological University, Singapore
P14. Financial Behavior Among Young Adult Consumers: The Influence of Self-determination and Financial Psychology
Heejung Park, University of Wyoming, USA