Regaining Control By Ditching the Plastic: Why Abundance Increases Consumers’ Aversion to Credit Cards Under Conditions of Low Control

Why does credit card use among upper income consumers plummet during recessions? In three studies, we explore when and why threats to perceived control increase aversion to credit card payments. We find that, under feelings of low control, consumers with abundant (vs. scarce) financial resources decrease their credit card usage.



Citation:

Daniel Brannon and Adriana Samper (2016) ,"Regaining Control By Ditching the Plastic: Why Abundance Increases Consumers’ Aversion to Credit Cards Under Conditions of Low Control", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 93-97.

Authors

Daniel Brannon, Arizona State University, USA
Adriana Samper, Arizona State University, USA



Volume

NA - Advances in Consumer Research Volume 44 | 2016



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