Is Cash Almighty? Effects of Hard Vs. Soft Money on Saving/Investment Behavior

The now-popular “cash diet” hails that paying in cash is more painful psychologically than via dematerialized money (e.g., credit cards), which in turn helps citizens save more. Paradoxically, we show cash can sometimes backfire (compared to dematerialized money) and cause consumers to save less and/or forego lucrative investment opportunities.



Citation:

Rod Duclos and Mansur Khamitov (2016) ,"Is Cash Almighty? Effects of Hard Vs. Soft Money on Saving/Investment Behavior", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 93-97.

Authors

Rod Duclos, Ivey Business School, Western University, Canada
Mansur Khamitov , Ivey Business School, Western University, Canada



Volume

NA - Advances in Consumer Research Volume 44 | 2016



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