Bliss Is Ignorance: Happiness, Naiveté, and Exploitation

People express different levels of emotion both online and offline. How does the magnitude of emotional displays (e.g., happiness) affect social judgment and interpersonal behavior? We find that very happy people are perceived to be naïve and thus exploited, driven by the belief that they shelter themselves from negative information.


Alixandra Barasch, Emma Levine, and Maurice Schweitzer (2016) ,"Bliss Is Ignorance: Happiness, Naiveté, and Exploitation", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 246-250.


Alixandra Barasch, University of Pennsylvania, USA
Emma Levine, University of Pennsylvania, USA
Maurice Schweitzer, University of Pennsylvania, USA


NA - Advances in Consumer Research Volume 44 | 2016

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