Exploring Patient-Provider Relationships in Preference-Based Health Care Choices

Patient-physician relationship models previously identified in research do not always capture the full range of consumers’ experiences as they engage in difficult, preference-based decisions. Examining the context of individuals seeking infertility treatment, we identify a new Peripheral Model of patient-physician relationship, whereby the physician’s role is perceived as rather inconsequential.


Linda Tuncay Zayer, Cele C. Otnes, and Eileen M. Fischer (2016) ,"Exploring Patient-Provider Relationships in Preference-Based Health Care Choices", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 26-31.


Linda Tuncay Zayer, Loyola University Chicago, USA
Cele C. Otnes, University of Illinois at Urbana-Champaign, USA
Eileen M. Fischer, York University, Canada


NA - Advances in Consumer Research Volume 44 | 2016

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