The Neonatal Intensive Care Unit As an Assembled Servicescape: How Do Technological Actors Affect Parent/Staff Decision-Making?

This ethnographic study of neonatal intensive care in three countries finds that parents in a high technology servicescape are prone to develop a medicalized/professionalized identity for themselves and their infants. Variations in this identity impact decision-making before and after hospitalization. This has theoretical and managerial implications for medical servicescapes.



Citation:

Beth Leavenworth DuFault, Hope Jensen Schau, Kushagra Bhatnagar , and John Schouten (2016) ,"The Neonatal Intensive Care Unit As an Assembled Servicescape: How Do Technological Actors Affect Parent/Staff Decision-Making?", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 26-31.

Authors

Beth Leavenworth DuFault, State University of New York at Albany
Hope Jensen Schau, University of Arizona, USA
Kushagra Bhatnagar , Aalto University, Finland
John Schouten, Aalto University, Finland



Volume

NA - Advances in Consumer Research Volume 44 | 2016



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