The Neonatal Intensive Care Unit As an Assembled Servicescape: How Do Technological Actors Affect Parent/Staff Decision-Making?
This ethnographic study of neonatal intensive care in three countries finds that parents in a high technology servicescape are prone to develop a medicalized/professionalized identity for themselves and their infants. Variations in this identity impact decision-making before and after hospitalization. This has theoretical and managerial implications for medical servicescapes.
Beth Leavenworth DuFault, Hope Jensen Schau, Kushagra Bhatnagar , and John Schouten (2016) ,"The Neonatal Intensive Care Unit As an Assembled Servicescape: How Do Technological Actors Affect Parent/Staff Decision-Making?", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 26-31.
Beth Leavenworth DuFault, State University of New York at Albany
Hope Jensen Schau, University of Arizona, USA
Kushagra Bhatnagar , Aalto University, Finland
John Schouten, Aalto University, Finland
NA - Advances in Consumer Research Volume 44 | 2016
How Employees Relate to Their Brand Online: A Critical Visual Analysis of Hollister
Stephanie Kogler, University of Innsbruck, Austria
Secret Consumption in Close Relationships
Kelley Gullo, Duke University, USA
Danielle J Brick, University of New Hampshire
Gavan Fitzsimons, Duke University, USA
Thanks for Nothing: Expressing Gratitude Invites Exploitation by Competitors
Kelly Kiyeon Lee, Georgetown University, USA
Jeremy A. Yip, Georgetown University, USA
Cindy Chan, University of Toronto, Canada
Alison Wood Brooks, Harvard Business School, USA