Empowering Patients As Decision-Makers in the Context of Early Stage Prostate Cancer

Patients with early stage prostate cancer must choose between multiple treatment options. Past attempts to empower patients as consumers in this medical context have been relatively unsuccessful. In two field studies, we design and test the effect of two unique interventions (informed by behavioral decision theory) on patient empowerment.


Karen Scherr, Mary Frances Luce, and Peter Ubel (2016) ,"Empowering Patients As Decision-Makers in the Context of Early Stage Prostate Cancer", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 26-31.


Karen Scherr, Duke University, USA
Mary Frances Luce, Duke University, USA
Peter Ubel, Duke University, USA


NA - Advances in Consumer Research Volume 44 | 2016

Share Proceeding

Featured papers

See More


When Novices have more Influence than Experts: Empirical Evidence from Online Peer Reviews

Peter Nguyen, Ivey Business School
Xin (Shane) Wang, Western University, Canada
Xi Li, City University of Hong Kong
June Cotte, Ivey Business School

Read More


Trust No One. Verify Everything: Bitcoin

Mariam Humayun, York University, Canada
Russell W. Belk, York University, Canada

Read More


Communicating Limited Financial Resources Increases Perceived Trustworthiness and Interpersonal Connection

Grant E. Donnelly, Harvard Business School, USA
Anne Wilson, Harvard Business School, USA
Ashley V. Whillans, Harvard Business School, USA
Michael Norton, Harvard Business School, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.