Coping With Fear and Regret in Online Health Communities

Many pregnancy and childbirth decisions are preference-based: medical evidence does not clearly support one option, and medical consumers’ personal preferences influence the final choice (e.g. trial of labor after previous C-section). We examine how pregnant women utilize online peers to cope with negative emotions, to seek and receive decision support.



Citation:

Tatiana Barakshina, Jelena Spanjol, and Alan Malter (2016) ,"Coping With Fear and Regret in Online Health Communities", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 26-31.

Authors

Tatiana Barakshina, University of Illinois at Chicago, USA
Jelena Spanjol, University of Illinois at Chicago, USA
Alan Malter, University of Illinois at Chicago, USA



Volume

NA - Advances in Consumer Research Volume 44 | 2016



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