Not Just For Your Health: How Regular Physical Activity Influences Processing of Irrelevant Product Information

We document a novel “spillover” benefit of regular physical activity (RPA). When facing irrelevant product information, consumers find it difficult to ignore irrelevant information, and “dilute” their judgments. Two studies reveal that RPA aids people’s ability to ignore irrelevant information in product judgments, and investigate competing explanations.



Citation:

Laura Zimmermann and Amitav Chakravarti (2016) ,"Not Just For Your Health: How Regular Physical Activity Influences Processing of Irrelevant Product Information", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 707-708.

Authors

Laura Zimmermann, London School of Economics, UK
Amitav Chakravarti, London School of Economics, UK



Volume

NA - Advances in Consumer Research Volume 44 | 2016



Share Proceeding

Featured papers

See More

Featured

A10. Opting Opt-in or Out? Effects of Defaults on Perceived Control and Valuation of Personal Data

Iris van Ooijen, University of Twente

Read More

Featured

I6. How Does Runner’s World Shape a Runner’s World? Understanding Representations of the “Ideal” Female Body in Fitness Advertising

Carly Drake, University of Calgary, Canada
Scott Radford, University of Calgary, Canada

Read More

Featured

When News Gets Personal: The Evolution of Content in the Successive Retelling of Events

Shiri Melumad, University of Pennsylvania, USA
Yoon Duk Kim, University of Pennsylvania, USA
Robert Meyer, University of Pennsylvania, USA
Ani Nenkova, University of Pennsylvania, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.