Not Just For Your Health: How Regular Physical Activity Influences Processing of Irrelevant Product Information

We document a novel “spillover” benefit of regular physical activity (RPA). When facing irrelevant product information, consumers find it difficult to ignore irrelevant information, and “dilute” their judgments. Two studies reveal that RPA aids people’s ability to ignore irrelevant information in product judgments, and investigate competing explanations.



Citation:

Laura Zimmermann and Amitav Chakravarti (2016) ,"Not Just For Your Health: How Regular Physical Activity Influences Processing of Irrelevant Product Information", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 707-708.

Authors

Laura Zimmermann, London School of Economics, UK
Amitav Chakravarti, London School of Economics, UK



Volume

NA - Advances in Consumer Research Volume 44 | 2016



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