When Having a Trick Up Your Sleeve Is a Bad Thing: Highly Effective Self-Control Strategies Can Be Demotivating

We propose that highly effective self-control strategies can backfire, particularly for individuals low in trait self-control who are, ironically, most in need of help. Evidence from four experiments reveals that a more (vs. less) effective strategy reduces self-control among individuals low in trait self-control by lowering anticipated guilt.



Citation:

Ding (Allen) Tian and Gerald Häubl (2016) ,"When Having a Trick Up Your Sleeve Is a Bad Thing: Highly Effective Self-Control Strategies Can Be Demotivating", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 653-654.

Authors

Ding (Allen) Tian, Wuhan University, China
Gerald Häubl, University of Alberta, Canada



Volume

NA - Advances in Consumer Research Volume 44 | 2016



Share Proceeding

Featured papers

See More

Featured

Running Through Time: How Life Rhythms Foster Identity Permanence

Benjamin Rosenthal, Fundação Getúlio Vargas
Eliane Zamith Brito, Fundação Getúlio Vargas

Read More

Featured

N4. Induction of Construal-Level Mindset via Surprise and the Follow-up Effect on Consumer Evaluations and Judgments

Atul A Kulkarni, University of Missouri, USA
Joëlle Vanhamme, EDHEC Business School, France

Read More

Featured

When Taking Action Means Accepting Responsibility: Omission Bias Predicts Reluctance to Vaccinate Due to Greater Anticipated Culpability for Negative Side Effects

Gary Sherman, Stony Brook University
Stacey R Finkelstein, Stony Brook University
Beth Vallen, Vilanova University, USA
Paul M Connell, Stony Brook University
Kristen Feemster, Vaccine Education Center at Children’s Hospital of Philadelphia and University of Pennsylvania, Perelman School of Medicine, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.