Understanding the Quantified Self: Effects of Self-Tracking on Mortality Salience and Health Motivation

Millions of consumers monitor their lives using technology, often called the “quantified-self” movement. We identify an unforeseen consequence of self-quantification: increased mortality salience. Two studies show that exposure to self-tracking devices increases death-related concerns, which increases health motivations, to defend against the mortality threat. Anthropomorphizing tracking devices attenuates these effects.


Martin Mende, Maura Scott, and Gergana Nenkov (2016) ,"Understanding the Quantified Self: Effects of Self-Tracking on Mortality Salience and Health Motivation", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 65-69.


Martin Mende, Florida State University, USA
Maura Scott, Florida State University, USA
Gergana Nenkov, Boston College, USA


NA - Advances in Consumer Research Volume 44 | 2016

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