Understanding the Quantified Self: Effects of Self-Tracking on Mortality Salience and Health Motivation
Millions of consumers monitor their lives using technology, often called the “quantified-self” movement. We identify an unforeseen consequence of self-quantification: increased mortality salience. Two studies show that exposure to self-tracking devices increases death-related concerns, which increases health motivations, to defend against the mortality threat. Anthropomorphizing tracking devices attenuates these effects.
Martin Mende, Maura Scott, and Gergana Nenkov (2016) ,"Understanding the Quantified Self: Effects of Self-Tracking on Mortality Salience and Health Motivation", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 65-69.
Martin Mende, Florida State University, USA
Maura Scott, Florida State University, USA
Gergana Nenkov, Boston College, USA
NA - Advances in Consumer Research Volume 44 | 2016
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Jared Joseph Watson, New York University, USA
Amna Kirmani, University of Maryland, USA
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Anne Hamby, Hofstra University
David Brinberg, Virginia Tech, USA
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Baruch Fischhoff, Carnegie Mellon University, USA