Behavioral Interventions to Reducing the Negative Consequences of Deferrals on Subsequent Blood Donation

large number of willing blood donors sometimes get deferred and then never return. Three studies find that handing out new appointment cards and providing an option for an alternative good deed significantly increase individuals’ reported and actual likelihood to return for blood donation in comparison to current strategies.


Michel Clement, Martha Wegner, Nina Mazar, and Ann-Christin Langmaack (2016) ,"Behavioral Interventions to Reducing the Negative Consequences of Deferrals on Subsequent Blood Donation", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 419-420.


Michel Clement, University of Hamburg, Germany
Martha Wegner, University of Hamburg, Germany
Nina Mazar, University of Toronto, Canada
Ann-Christin Langmaack, University of Hamburg, Germany


NA - Advances in Consumer Research Volume 44 | 2016

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