Mental Representation of Attitudinal Ambivalence
An ambivalent attitude has both positive and negative reactions associated with it. In this research, the underlying structure of oppositely-valenced components is investigated. Preliminary evidence indicates positive and negative thoughts about an object being stored together in memory. Further, effect of situational relevance on accessibility is studied.
Amit Surendra Singh and H. Rao Unnava (2016) ,"Mental Representation of Attitudinal Ambivalence", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 759-759.
Amit Surendra Singh, Ohio State University, USA
H. Rao Unnava, Ohio State University, USA
NA - Advances in Consumer Research Volume 44 | 2016
I12. The Effect of Susceptibility-Induced Threat in the Preventative Communication
Moon-Yong Kim, Hankuk University of Foreign Studies
Situation Neglect Underlies Both Psychological Myopia and Psychological Hyperopia
Sarah Wei, University of Warwick
Christopher Hsee, University of Chicago, USA
Andrea Lucarelli, Lund University
Gregorio Fuschillo, Kedge Business School
Jon Bertilsson, Lund University