Health Messages: the Roles of Emotions and Type of Healthcare Advocacies
Healthcare messages can promote health behaviors to detect disease. Alternatively, healthcare messages can encourage behaviors to prevent disease. This research examines how emotions enhance or hinder the effectiveness of disease prevention or detection advocacies. Across several emotions and different health scenarios, we find converging evidence of the results.
Meng-Hua Hsieh, Chethana Achar, and Nidhi Agrawal (2016) ,"Health Messages: the Roles of Emotions and Type of Healthcare Advocacies", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 486-487.
Meng-Hua Hsieh, Pennsylvania State University-Harrisburg, USA
Chethana Achar, University of Washington, USA
Nidhi Agrawal, University of Washington, USA
NA - Advances in Consumer Research Volume 44 | 2016
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