The Found Time

Eight experiments demonstrate that consumers prefer to spend their windfall time (vs. money) for hedonic purposes. This tendency consistently arises when the amount of gain, activity type and activity consideration size varies. We suggest that this is because consumers are motivated to restore work-life balance through found time (vs. money).



Citation:

Jaeyeon Chung, Claire Tsai, Leonard Lee, and Don Lehmann (2016) ,"The Found Time", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 414-416.

Authors

Jaeyeon Chung, Columbia University, USA
Claire Tsai, University of Toronto, Canada
Leonard Lee, National University of Singapore, Singapore
Don Lehmann, Columbia University, USA



Volume

NA - Advances in Consumer Research Volume 44 | 2016



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