Multitasking: Perception and Performance
Previous research has demonstrated the detrimental effects of multitasking on performance. This paper shows that multitasking versus single-tasking is often a matter of perception. That is, the same activity may be framed as multitasking or single-tasking. Across 22 studies, we demonstrate that the mere perception of multitasking improves performance.
Citation:
Shalena Srna, Rom Schrift, and Gal Zauberman (2016) ,"Multitasking: Perception and Performance", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 630-631.
Authors
Shalena Srna, The Wharton School, University of Pennsylvania, USA
Rom Schrift, The Wharton School, University of Pennsylvania, USA
Gal Zauberman, Yale School of Management, USA
Volume
NA - Advances in Consumer Research Volume 44 | 2016
Share Proceeding
Featured papers
See MoreFeatured
A Theory of Goal Maintenance: A Distinct and Vivid Pre-Goal Self Predicts Post-Goal Maintenance Behavior
Elicia John, University of California Los Angeles, USA
Hal Hershfield, University of California Los Angeles, USA
Suzanne Shu, University of California Los Angeles, USA
Featured
The Self-Bolstering Effects of Repeated Affirmations over Time
Alejandra Rodriguez, Oklahoma State University, USA
Ted Matherly, Oklahoma State University, USA
Featured
Conjuring Creativity: The Impact of Fear
Ilgım Dara Benoit, Appalachian State University
Elizabeth Miller, University of Massachusetts, USA