Not Just a Pretty Face! the Impact of Model Facial Expression and Body Mass Index on the Effectiveness of Health Advertising.
We examine the presentation of models in health advertisements. Eye-tracking experiments investigate the impact of: (1) facial expression (serious vs. fake smile vs. Duchenne smile) and (2) low versus high BMI on consumer’s visual attention and intent to eat healthy. Recommendations to guide the design of health advertisements are developed.
Kerrie Bertele, Ariadne Kapetanaki, and Paul Connell (2016) ,"Not Just a Pretty Face! the Impact of Model Facial Expression and Body Mass Index on the Effectiveness of Health Advertising. ", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 719-719.
Kerrie Bertele, University of Hertfordshire, UK
Ariadne Kapetanaki, University of Hertfordshire, UK
Paul Connell, Stoney Brook University, New Yor
NA - Advances in Consumer Research Volume 44 | 2016
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