Not Just a Pretty Face! the Impact of Model Facial Expression and Body Mass Index on the Effectiveness of Health Advertising.

We examine the presentation of models in health advertisements. Eye-tracking experiments investigate the impact of: (1) facial expression (serious vs. fake smile vs. Duchenne smile) and (2) low versus high BMI on consumer’s visual attention and intent to eat healthy. Recommendations to guide the design of health advertisements are developed.



Citation:

Kerrie Bertele, Ariadne Kapetanaki, and Paul Connell (2016) ,"Not Just a Pretty Face! the Impact of Model Facial Expression and Body Mass Index on the Effectiveness of Health Advertising. ", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 719-719.

Authors

Kerrie Bertele, University of Hertfordshire, UK
Ariadne Kapetanaki, University of Hertfordshire, UK
Paul Connell, Stoney Brook University, New Yor



Volume

NA - Advances in Consumer Research Volume 44 | 2016



Share Proceeding

Featured papers

See More

Featured

Self-Deprecation Signals Humility, but Not as Much as Self-Deprecators Assume

Clayton R Critcher, University of California Berkeley, USA
Michael O'Donnell, University of California Berkeley, USA
Minah Jung, New York University, USA

Read More

Featured

D3. Social Exclusion and WOM about Past versus Future Experiences

Melis Ceylan, Koc University, Turkey
Ezgi Akpinar, Koc University, Turkey
Selin Atalay, Frankfurt School of Finance and Management, Germany

Read More

Featured

I7. Male Spokespeople: Antecedents and Consequences of Social Comparison

Hsuan-Yi Chou, National Sun Yat-sen University
Xing-Yu (Marcos) Chu, Nanjing University
Chieh-Wen Cheng, National Sun Yat-sen University

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.