Not Just a Pretty Face! the Impact of Model Facial Expression and Body Mass Index on the Effectiveness of Health Advertising.

We examine the presentation of models in health advertisements. Eye-tracking experiments investigate the impact of: (1) facial expression (serious vs. fake smile vs. Duchenne smile) and (2) low versus high BMI on consumer’s visual attention and intent to eat healthy. Recommendations to guide the design of health advertisements are developed.



Citation:

Kerrie Bertele, Ariadne Kapetanaki, and Paul Connell (2016) ,"Not Just a Pretty Face! the Impact of Model Facial Expression and Body Mass Index on the Effectiveness of Health Advertising. ", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 719-719.

Authors

Kerrie Bertele, University of Hertfordshire, UK
Ariadne Kapetanaki, University of Hertfordshire, UK
Paul Connell, Stoney Brook University, New Yor



Volume

NA - Advances in Consumer Research Volume 44 | 2016



Share Proceeding

Featured papers

See More

Featured

Pangs from Persuasion: When Recommendations Undermine Consumers’ Social Worth

Suzanne Galia Rath, Queens University, Canada
Laurence Ashworth, Queens University, Canada
Nicole Robitaille, Queens University, Canada

Read More

Featured

The Impact of Childhood Exposure to Interparental Conflict on Consumer Response to Online Reviews

Mengmeng Liu, Chinese University of Hong Kong, China
Maureen Morrin, Temple University, USA
Boyoun Grace Chae, Temple University, USA

Read More

Featured

Product Search on Crowded Retail Shelves: Impact of Vertical Product Location on Search Performance

Ana Scekic, HEC Paris, France
Selin Atalay, Frankfurt School of Finance and Management, Germany
Cathy Liu Yang, HEC Paris, France
Peter Ebbes, HEC Paris, France

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.