The Joneses Don’T Live Here: Conspicuous Consumption in a New Urban Neighborhood

This research explores the evolution of traditional community through the study of a market-mediated residential product. We investigate the role of conspicuous consumption in creating a sense of belonging. We also study unique ways social and cultural capital influence the collective identity in a New Urban neighborhood.



Citation:

Meredith Thomas and Thomas O'Guinn (2016) ,"The Joneses Don’T Live Here: Conspicuous Consumption in a New Urban Neighborhood", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 195-200.

Authors

Meredith Thomas, University of Wisconsin - Madison, USA
Thomas O'Guinn, University of Wisconsin - Madison, USA



Volume

NA - Advances in Consumer Research Volume 44 | 2016



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