The Joneses Don’T Live Here: Conspicuous Consumption in a New Urban Neighborhood
This research explores the evolution of traditional community through the study of a market-mediated residential product. We investigate the role of conspicuous consumption in creating a sense of belonging. We also study unique ways social and cultural capital influence the collective identity in a New Urban neighborhood.
Citation:
Meredith Thomas and Thomas O'Guinn (2016) ,"The Joneses Don’T Live Here: Conspicuous Consumption in a New Urban Neighborhood", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 195-200.
Authors
Meredith Thomas, University of Wisconsin - Madison, USA
Thomas O'Guinn, University of Wisconsin - Madison, USA
Volume
NA - Advances in Consumer Research Volume 44 | 2016
Share Proceeding
Featured papers
See MoreFeatured
When Too much “I” is Bad for “Us”: The Detrimental Effect of Selfie on Self -Brand Connection.
MEHAK BHARTI, Nanyang Technological University, Singapore
Sharon Ng, Nanyang Technological University, Singapore
Featured
F2. Can Stricter Ethical Standards Increase Tolerance for Ethical Misconduct?
Olya Bullard, University of Winnipeg
Sara Penner, University of Manitoba, Canada
Kelley Main, University of Manitoba, Canada
Featured
Doing Good by Buying from a Peer: When and Why Consumers Prefer Peer Economy Purchases
John P. Costello, Ohio State University, USA
Rebecca Walker Reczek, Ohio State University, USA