The Perfect Lunchbox: Social Class Identity and Everyday Mothering

This paper investigates how middle class British mothers respond to the rapid marketplace’s changes of good mothering. In looking at how mothers display their social class belonging through making lunchboxes, this study shows how an intensified consumption is used to manage the market’s changes and communicate a middle class disposition



Citation:

Benedetta Cappellini and Vicki Harman (2016) ,"The Perfect Lunchbox: Social Class Identity and Everyday Mothering", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 195-200.

Authors

Benedetta Cappellini, Royal Holloway, University of London, UK
Vicki Harman, Royal Holloway, University of London, UK



Volume

NA - Advances in Consumer Research Volume 44 | 2016



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