Toward a Conceptual Understanding of Belonging in Consumer Research
The sense of belonging construct remains to be fully conceptualized in consumer research, despite the centrality of social connections and consumption in life (Mead et. al 2011). This presentation reviews belonging research and develops a theoretical framework to understand how individuals consume to fulfill belonging goals (Yuval-Davis 2006).
Robert Arias (2016) ,"Toward a Conceptual Understanding of Belonging in Consumer Research", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 195-200.
Robert Arias, University of Illinois at Urbana-Champaign, USA
NA - Advances in Consumer Research Volume 44 | 2016
N10. How Does It Make You Feel? Emotional Reasoning and Consumer Decisions
Andrea Rochelle Bennett, University of North Texas
Blair Kidwell, University of North Texas
Jonathan Hasford, University of Central Florida, USA
David Hardesty, University of Kentucky, USA
Molly Burchett, University of Kentucky, USA
How Numeric Roundness Influences Probability Perceptions
Julio Sevilla, University of Georgia, USA
Rajesh Bagchi, Virginia Tech, USA
Let's Get Together and Make a Difference: Experiencing a Community in Donation-Based Crowdfunding
Danit Ein-Gar, Tel Aviv University, Israel