Shared Offline and Online Spaces of Ethical Consumption Communities
This paper explores how the sharing of both physical and digital spaces impacts ethical consumption communities. Considering three independent sites in the London Borough of Camden through ethnography, it studies the qualitative differences between offline and online spaces as well as the networks that form therein.
Vera Hoelscher (2016) ,"Shared Offline and Online Spaces of Ethical Consumption Communities", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 735-735.
Vera Hoelscher, University of London - Royal Holloway, UK
NA - Advances in Consumer Research Volume 44 | 2016
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