The Psychophysics of Price Perception: Evidence From the Lab and From the Field

The results of a lab (n=40) and a field study in a grocery store (n=966) indicate a systematic underestimation of shopping basket values that follows a compressive power function. The bias depended on the sequential order but not on the shape of the underlying frequency distribution or simple rounding strategies.



Citation:

Benjamin Scheibehenne (2016) ,"The Psychophysics of Price Perception: Evidence From the Lab and From the Field", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 612-612.

Authors

Benjamin Scheibehenne, University of Geneva



Volume

NA - Advances in Consumer Research Volume 44 | 2016



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