The Psychophysics of Price Perception: Evidence From the Lab and From the Field

The results of a lab (n=40) and a field study in a grocery store (n=966) indicate a systematic underestimation of shopping basket values that follows a compressive power function. The bias depended on the sequential order but not on the shape of the underlying frequency distribution or simple rounding strategies.



Citation:

Benjamin Scheibehenne (2016) ,"The Psychophysics of Price Perception: Evidence From the Lab and From the Field", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 612-612.

Authors

Benjamin Scheibehenne, University of Geneva



Volume

NA - Advances in Consumer Research Volume 44 | 2016



Share Proceeding

Featured papers

See More

Featured

Attribution of Authenticity: The Benefits of Self-Disclosure of Unfavorable Information

Li Jiang, Carnegie Mellon University, USA
Maryam Kouchaki, Northeastern University, USA
Francesca Gino, Harvard Business School, USA

Read More

Featured

Increasing Tax Salience Alters Investment Behavior

Abigail Sussman, University of Chicago, USA
Daniel Egan, Betterment
Sam Swift, Bowery Farming

Read More

Featured

Understanding the Framing of Recommendations

Jia Gai, Erasmus University Rotterdam, The Netherlands
Anne-Kathrin Klesse, Erasmus University Rotterdam, The Netherlands

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.