The Psychophysics of Price Perception: Evidence From the Lab and From the Field
The results of a lab (n=40) and a field study in a grocery store (n=966) indicate a systematic underestimation of shopping basket values that follows a compressive power function. The bias depended on the sequential order but not on the shape of the underlying frequency distribution or simple rounding strategies.
Benjamin Scheibehenne (2016) ,"The Psychophysics of Price Perception: Evidence From the Lab and From the Field", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 612-612.
Benjamin Scheibehenne, University of Geneva
NA - Advances in Consumer Research Volume 44 | 2016
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