The Negative Consequences of Petty Exchange

Informal exchanges of resources are prevalent in our daily lives. Seven studies investigate what people expect as a proper exchange norm—specifically, we find that being petty, the act of being intentionally precise over trivial matters, can undermine friendly resource exchanges between individuals by making the relationship feel transactional.



Citation:

Tami Kim, Ting Zhang, and Michael Norton (2016) ,"The Negative Consequences of Petty Exchange", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 48-52.

Authors

Tami Kim, Harvard Business School, USA
Ting Zhang, Columbia University, USA
Michael Norton, Harvard Business School, USA



Volume

NA - Advances in Consumer Research Volume 44 | 2016



Share Proceeding

Featured papers

See More

Featured

How Employees Relate to Their Brand Online: A Critical Visual Analysis of Hollister

Stephanie Kogler, University of Innsbruck, Austria

Read More

Featured

D3. Social Exclusion and WOM about Past versus Future Experiences

Melis Ceylan, Koc University, Turkey
Ezgi Akpinar, Koc University, Turkey
Selin Atalay, Frankfurt School of Finance and Management, Germany

Read More

Featured

Communicate Healthiness Through Indirect Measures: The Effect of Food in Motion Figure on the Perceived Healthiness of Food

Moty Amar, Ono Academic College (OAC)
Yaniv Gvili, Ono Academic College (OAC)
Aner Tal, Ono Academic College (OAC)

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.