Cyborg Consumers: When Human Enhancement Technologies Are Dehumanizing
New technologies are providing unprecedented opportunities for consumers to enhance their bodies and minds, including traits typically seen as comprising “humanness.” We show that such enhancements can be dehumanizing, and explore how the perceived naturalness of the means and outcome of enhancement can explain this technological dehumanization.
Citation:
Noah Castelo, Nick Fitz, Bernd Schmitt, and Miklos Sarvary (2016) ,"Cyborg Consumers: When Human Enhancement Technologies Are Dehumanizing", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 42-47.
Authors
Noah Castelo, Columbia University, USA
Nick Fitz, University of British Columbia, Canada
Bernd Schmitt, Columbia University, USA
Miklos Sarvary, Columbia University, USA
Volume
NA - Advances in Consumer Research Volume 44 | 2016
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