Attributions to Individual Or Group? a Study on Gender Differences

Based on the self-construal literature and the interdependent theory, the current work examines the gender difference in attribution behavior. Results show that males are more likely to attribute to individuals while females are more likely to attribute to groups. This difference is also confirmed between relational and collective interdependent self-construal.


Chun Zhang, Michel Laroche, and Marie-Odile Richard (2016) ,"Attributions to Individual Or Group? a Study on Gender Differences", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 768-768.


Chun Zhang, Concordia University, Canada
Michel Laroche, Concordia University, Canada
Marie-Odile Richard, State University of New York Polytechnic Institute


NA - Advances in Consumer Research Volume 44 | 2016

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