Attributions to Individual Or Group? a Study on Gender Differences

Based on the self-construal literature and the interdependent theory, the current work examines the gender difference in attribution behavior. Results show that males are more likely to attribute to individuals while females are more likely to attribute to groups. This difference is also confirmed between relational and collective interdependent self-construal.



Citation:

Chun Zhang, Michel Laroche, and Marie-Odile Richard (2016) ,"Attributions to Individual Or Group? a Study on Gender Differences", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 768-768.

Authors

Chun Zhang, Concordia University, Canada
Michel Laroche, Concordia University, Canada
Marie-Odile Richard, State University of New York Polytechnic Institute



Volume

NA - Advances in Consumer Research Volume 44 | 2016



Share Proceeding

Featured papers

See More

Featured

Q11. The Effect of Message Ephemerality on Information Processing

Uri Barnea, University of Pennsylvania, USA
Robert Meyer, University of Pennsylvania, USA
Gideon Nave, University of Pennsylvania, USA

Read More

Featured

Donate Today or Give Tomorrow? Adding a Time Delay Increases Donation Amount but not Willingness to Donate

Emily Powell, New York University, USA
Minah Jung, New York University, USA
Joachim Vosgerau, Bocconi University, Italy
Eyal Pe'er, Bar-Ilan University

Read More

Featured

The Influence of Conflicting and Complementary Benefit Goals on the Execution of Accuracy and Effort Process Goals

Felipe Marinelli Affonso, University of Florida, USA
Chris Janiszewski, University of Florida, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.