Political Affiliation Moderates Attitudes Towards Artificial Intelligence
Despite the inexorable march towards human-level artificial intelligence, almost nothing is known about how consumers perceive the risks and benefits of this revolutionary trend. We report 2 studies exploring these issues, finding that consumers’ attitudes are strongly influenced by political affiliation and by anthropomorphism of computers.
Noah Castelo and Adrian Ward (2016) ,"Political Affiliation Moderates Attitudes Towards Artificial Intelligence", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 723-723.
Noah Castelo, Columbia University, USA
Adrian Ward, University of Texas at Austin, USA
NA - Advances in Consumer Research Volume 44 | 2016
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