Political Affiliation Moderates Attitudes Towards Artificial Intelligence

Despite the inexorable march towards human-level artificial intelligence, almost nothing is known about how consumers perceive the risks and benefits of this revolutionary trend. We report 2 studies exploring these issues, finding that consumers’ attitudes are strongly influenced by political affiliation and by anthropomorphism of computers.



Citation:

Noah Castelo and Adrian Ward (2016) ,"Political Affiliation Moderates Attitudes Towards Artificial Intelligence", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 723-723.

Authors

Noah Castelo, Columbia University, USA
Adrian Ward, University of Texas at Austin, USA



Volume

NA - Advances in Consumer Research Volume 44 | 2016



Share Proceeding

Featured papers

See More

Featured

I5. Take That Mirror Away From me! Clothing Consumption by the Elderly and the Self-identity of the Young

Daniela Ferreira, Federal University of Rio de Janeiro

Read More

Featured

Resolving Humorous Incongruity in Advertising Facilitates Impressions of Firm Competence

*Chi Hoang, Norwegian School of Management, Norway
Klemens Knoferle, Norwegian School of Management, Norway
Luk Warlop, Norwegian School of Management, Norway

Read More

Featured

Q12. Exploring Effects of Perceived Authenticity Of Instagram Models on Aad and Buying Intentions

Heather Shoenberger, University of Oregon, USA
Eunjin Kim, Southern Methodist University, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.