Soap-Opera and Tourism: Rehabilitating the Ottoman Post-Colonial

We explore how the tourists from formerly colonized territories in the Ottoman Empire consume the former colonizer through 1. watching Turkish soap operas and 2. visiting Turkey and in doing so how they confront the post-colonial relationship through confronting Turkey as a destination and a nation-brand.


Cagri Yalkin and Georgios Halkias (2016) ,"Soap-Opera and Tourism: Rehabilitating the Ottoman Post-Colonial ", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 766-766.


Cagri Yalkin, Brunel University, UK
Georgios Halkias, University of Vienna, Austria


NA - Advances in Consumer Research Volume 44 | 2016

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