Buy One Get One to Share: Preference Between Bonus Packs and Price Discounts For Experiential Versus Material Products.

Four studies show that a bonus pack promotion is more preferred for experiential products than for material products. This effect is observed only when bonus pack promotions for experiential goods suggest shared consumption and is moderated by extraversion and experience of social exclusion.



Citation:

Sarah Lim, Oona Cha, and Incheol Choi (2016) ,"Buy One Get One to Share: Preference Between Bonus Packs and Price Discounts For Experiential Versus Material Products.", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 536-536.

Authors

Sarah Lim, Cornell University, USA
Oona Cha, Chung-Ang University, South Korea
Incheol Choi, Seoul National University, South Korea



Volume

NA - Advances in Consumer Research Volume 44 | 2016



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