It’S Not You, It’S Me: Consequences of Charitable Support Allocation on Consumer Prosocial Identity and Subsequent Support Behaviors
The identity of a consumer Internet of Things (IoT) assemblage emerges through a historical process of ongoing interactions among consumers, smart devices, and digital information. Topological Data Analysis (TDA), consistent with mathematical aspects of assemblage theory, is used to visualize the underlying possibility space from which individual IoT assemblages emerge.
Donna Hoffman and Tom Novak (2016) ,"It’S Not You, It’S Me: Consequences of Charitable Support Allocation on Consumer Prosocial Identity and Subsequent Support Behaviors", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 522-523.
Donna Hoffman, George Washington University, USA
Tom Novak, George Washington University, USA
NA - Advances in Consumer Research Volume 44 | 2016
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