Responses to Injustice: Affect, Threats to Social Self-Esteem, and Materialism
Five experiments demonstrate that people become more materialistic when the retributive and distributive justice of their misfortune are both high or both low. These effects are driven by the intention to boost social self-esteem and to eliminate the negative affect that results from the loss of this esteem.
Citation:
Feifei Huang and Robert S. Wyer Jr. (2016) ,"Responses to Injustice: Affect, Threats to Social Self-Esteem, and Materialism", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 737-737.
Authors
Feifei Huang, Chinese University of Hong Kong, China
Robert S. Wyer Jr., Chinese University of Hong Kong, China
Volume
NA - Advances in Consumer Research Volume 44 | 2016
Share Proceeding
Featured papers
See MoreFeatured
How the Voice Persuades
Alex Van Zant, Rutgers University, USA
Jonah Berger, University of Pennsylvania, USA
Featured
Brand Fan(atic)s: When Excessive Brand Loyalty Sends the Wrong Signal
Isabelle Engeler, IESE Business School
Kate Barasz, IESE Business School
Featured
M11. Motivated to Be Moral: The Effect of Nostalgia on Consumers’ Recycling Behavior
Xiadan Zhang, Renmin University of China
Xiushuang Gong, Jiangnan University
Jing Jiang, Renmin University of China