Disfluency Effects on Inference and Evaluation

Prior research suggests disfluency leads to unfavorable evaluations, and is mitigated by warnings of disfluency. We suggest a moderating role for need for closure, where warnings about disfluency mitigates the negative effect for low NFC consumers, but backfires for high NFC consumers by shifting attention from brand information to disfluency.


Ruomeng Wu, Esta Shah, and Frank Kardes (2016) ,"Disfluency Effects on Inference and Evaluation", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 689-690.


Ruomeng Wu, University of Cincinnati, USA
Esta Shah, University of Cincinnati, USA
Frank Kardes, University of Cincinnati, USA


NA - Advances in Consumer Research Volume 44 | 2016

Share Proceeding

Featured papers

See More


P14. Financial Behavior Among Young Adult Consumers: The Influence of Self-determination and Financial Psychology

Heejung Park, University of Wyoming, USA

Read More


Communicate Healthiness Through Indirect Measures: The Effect of Food in Motion Figure on the Perceived Healthiness of Food

Moty Amar, Ono Academic College (OAC)
Yaniv Gvili, Ono Academic College (OAC)
Aner Tal, Ono Academic College (OAC)

Read More


Presidential Address

Stacy Wood, North Carolina State University

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.