Whom Do Incentives Motivate and Whom Do They Deter? the Role of Group Identity in Incentivizing Charitable Behavior
The role of material incentives in prosocial domain has long been arguable. This research suggests that group identity changes how people view personal gains through charitable behaviors thus altering the role of incentives: incentives motivate charitable behavior among in-group donors or fundraisers, but undermine charitable behavior among outgroups.
Charis Li, Yanping Tu, and Ayelet Fishbach (2016) ,"Whom Do Incentives Motivate and Whom Do They Deter? the Role of Group Identity in Incentivizing Charitable Behavior", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 746-746.
Charis Li, University of Florida, USA
Yanping Tu, University of Florida, USA
Ayelet Fishbach, University of Chicago, USA
NA - Advances in Consumer Research Volume 44 | 2016
R1. How Consumers Deal With Brand Failure-An Individual Differences Approach
Melika Kordrostami, California State University-San Bernardino
Elika Kordrostami, Rowan University
Identity Threats, Compensatory Consumption and Working Memory Capacity: When and Why Feeling Threatened Leads to Heightened Evaluations of Identity-Relevant Products
Toward Optimal Symbolic Recovery: Why and When “Thank you” is Better than “Sorry” in Addressing Service Delays
Yanfen You, New Mexico State University, USA
Xiaojing Yang, University of Wisconsin - Milwaukee, USA
Lili Wang, Zhejiang University
Xiaoyan Deng, Ohio State University, USA