Old, But Gold! the Role of Aging Stereotypes on Consumers’ Purchase Intentions in Second-Hand Marketplaces

This research examines the impact of sellers’ age on consumers’ purchase intentions in online second-hand markets. Drawing on stereotypes and consumer contagion literature, we show a consistent preference for products pre-owned by senior (vs. young) sellers and investigate the mediator role of sellers’ perceived interpersonal warmth on the referred relationship.



Citation:

Felipe Pantoja, Marat Bakpayev, Patricia Rossi, and Sukki Yoon (2016) ,"Old, But Gold! the Role of Aging Stereotypes on Consumers’ Purchase Intentions in Second-Hand Marketplaces ", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 580-581.

Authors

Felipe Pantoja, IESEG School of Management (LEM-CNRS), France
Marat Bakpayev, University of Minnesota, Duluth, United States
Patricia Rossi, IESEG School of Management (LEM-CNRS), France
Sukki Yoon, Bryant University, United States



Volume

NA - Advances in Consumer Research Volume 44 | 2016



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