Old, But Gold! the Role of Aging Stereotypes on Consumers’ Purchase Intentions in Second-Hand Marketplaces
This research examines the impact of sellers’ age on consumers’ purchase intentions in online second-hand markets. Drawing on stereotypes and consumer contagion literature, we show a consistent preference for products pre-owned by senior (vs. young) sellers and investigate the mediator role of sellers’ perceived interpersonal warmth on the referred relationship.
Felipe Pantoja, Marat Bakpayev, Patricia Rossi, and Sukki Yoon (2016) ,"Old, But Gold! the Role of Aging Stereotypes on Consumers’ Purchase Intentions in Second-Hand Marketplaces ", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 580-581.
Felipe Pantoja, IESEG School of Management (LEM-CNRS), France
Marat Bakpayev, University of Minnesota, Duluth, United States
Patricia Rossi, IESEG School of Management (LEM-CNRS), France
Sukki Yoon, Bryant University, United States
NA - Advances in Consumer Research Volume 44 | 2016
Exposing the Lie Beneath Hypertext Marketing: Implications for Trademark Violation
Laura R Oswald, Marketing Semiotics
All We Need is Love: Examining Differences in Time and Money Donations between Dyads and Individuals
Hristina Nikolova, Boston College, USA
Economic Tremors and Earthquakes: Sharing, The Sharing Economy, Crowdfunding, Cryptocurrencies, and DAOs
Russell W. Belk, York University, Canada