Do Descriptive Social Norms Enhance Pro-Environmental Behavior? a Bayesian Reanalysis of Hotel Towel Reuse
Work by Goldstein et al. (2008) suggests that social norms promote hotel towel reuse. Recently, five replications failed to obtain this finding (all p’s >0.14). Our Bayesian reanalysis reveals that each single study only provides weak evidence. However, when combining the data, the evidence for the original hypothesis is compelling.
Citation:
Benjamin Scheibehenne, Tahira Jamil, and E.-J. Wagenmakers (2016) ,"Do Descriptive Social Norms Enhance Pro-Environmental Behavior? a Bayesian Reanalysis of Hotel Towel Reuse ", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 610-611.
Authors
Benjamin Scheibehenne, University of Geneva
Tahira Jamil, University of Amsterdam
E.-J. Wagenmakers, University of Amsterdam
Volume
NA - Advances in Consumer Research Volume 44 | 2016
Share Proceeding
Featured papers
See MoreFeatured
Expressing Dissent: How Communication Medium Shapes Dehumanization and Attitude Change
Juliana Schroeder, University of California Berkeley, USA
Featured
Reversing the Experiential Advantage: Happiness Leads People to Perceive Purchases as More Experiential than Material
Hyewon Oh, University of Illinois at Urbana-Champaign, USA
Joseph K Goodman, Ohio State University, USA
Incheol Choi, Seoul National University
Featured
When People Stop Being Nice and Start Getting “Real”: Use of Identity Labels for Stigmatized Groups
Esther Uduehi, University of Pennsylvania, USA
Americus Reed, University of Pennsylvania, USA