Do Descriptive Social Norms Enhance Pro-Environmental Behavior? a Bayesian Reanalysis of Hotel Towel Reuse
Work by Goldstein et al. (2008) suggests that social norms promote hotel towel reuse. Recently, five replications failed to obtain this finding (all p’s >0.14). Our Bayesian reanalysis reveals that each single study only provides weak evidence. However, when combining the data, the evidence for the original hypothesis is compelling.
Benjamin Scheibehenne, Tahira Jamil, and E.-J. Wagenmakers (2016) ,"Do Descriptive Social Norms Enhance Pro-Environmental Behavior? a Bayesian Reanalysis of Hotel Towel Reuse ", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 610-611.
Benjamin Scheibehenne, University of Geneva
Tahira Jamil, University of Amsterdam
E.-J. Wagenmakers, University of Amsterdam
NA - Advances in Consumer Research Volume 44 | 2016
Expressing Dissent: How Communication Medium Shapes Dehumanization and Attitude Change
Juliana Schroeder, University of California Berkeley, USA
Reversing the Experiential Advantage: Happiness Leads People to Perceive Purchases as More Experiential than Material
Hyewon Oh, University of Illinois at Urbana-Champaign, USA
Joseph K Goodman, Ohio State University, USA
Incheol Choi, Seoul National University
When People Stop Being Nice and Start Getting “Real”: Use of Identity Labels for Stigmatized Groups
Esther Uduehi, University of Pennsylvania, USA
Americus Reed, University of Pennsylvania, USA