Do Descriptive Social Norms Enhance Pro-Environmental Behavior? a Bayesian Reanalysis of Hotel Towel Reuse

Work by Goldstein et al. (2008) suggests that social norms promote hotel towel reuse. Recently, five replications failed to obtain this finding (all p’s >0.14). Our Bayesian reanalysis reveals that each single study only provides weak evidence. However, when combining the data, the evidence for the original hypothesis is compelling.



Citation:

Benjamin Scheibehenne, Tahira Jamil, and E.-J. Wagenmakers (2016) ,"Do Descriptive Social Norms Enhance Pro-Environmental Behavior? a Bayesian Reanalysis of Hotel Towel Reuse ", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 610-611.

Authors

Benjamin Scheibehenne, University of Geneva
Tahira Jamil, University of Amsterdam
E.-J. Wagenmakers, University of Amsterdam



Volume

NA - Advances in Consumer Research Volume 44 | 2016



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