Heavy Choices: Exertion and Food Choice Healthiness in Field Settings
Carrying heavy burdens, in the form of bags or serving trays, can deplete consumers and so affect subsequent food choice. We demonstrate this phenomenon in two field settings, a mall food court (study 1) and a cafeteria (study 2), as well as in a lab setting (study 3).
Aner Tal, Amir Grinstein, Mirella Kleijnen, Joshua Ackermann, and Brian Wansink (2016) ,"Heavy Choices: Exertion and Food Choice Healthiness in Field Settings", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 53-58.
Aner Tal, Cornell University, USA
Amir Grinstein, Northeastern University, USA
Mirella Kleijnen, Free University Amsterdam, The Netherlands
Joshua Ackermann, University of Michigan, USA
Brian Wansink, Cornell University, USA
NA - Advances in Consumer Research Volume 44 | 2016
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