Ambient Music and Food Choices: Can Music Volume Level Nudge Healthier Choices?
Ambient music is ubiquitous in almost all restaurant and retail settings. We examine how the ambient music influences food choices. The results of three experiments (one field study and two lab studies) show that low volume (vs. high volume or no) ambient music nudges consumers towards more healthful food choices.
Dipayan Biswas , Kaisa Lund, and Courtney Szocs (2016) ,"Ambient Music and Food Choices: Can Music Volume Level Nudge Healthier Choices?", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 53-58.
Dipayan Biswas , University of South Florida, USA
Kaisa Lund, Linnaeus University, Sweden
Courtney Szocs, Portland State University, USA
NA - Advances in Consumer Research Volume 44 | 2016
G1. Enchantment through Retro Product Consumption in a Digital World
Varala Maraj, City University of London, UK
Fleura Bardhi, City University of London, UK
Caroline Wiertz, City University of London, UK
Walking the Thin Edge: The Dark Side of Brand Communities and Collecting
Emily Chung, RMIT University
Marcia Christina Ferreira, Brunel University
daiane scaraboto, Pontificia Universidad Católica de Chile
M4. How Consumption Experiences Create Value
Gia Nardini, University of Denver
Melissa Archpru Akaka, University of Denver
Deborah MacInnis, University of Southern California, USA
Richard J Lutz, University of Florida, USA