Ambient Music and Food Choices: Can Music Volume Level Nudge Healthier Choices?
Ambient music is ubiquitous in almost all restaurant and retail settings. We examine how the ambient music influences food choices. The results of three experiments (one field study and two lab studies) show that low volume (vs. high volume or no) ambient music nudges consumers towards more healthful food choices.
Dipayan Biswas , Kaisa Lund, and Courtney Szocs (2016) ,"Ambient Music and Food Choices: Can Music Volume Level Nudge Healthier Choices?", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 53-58.
Dipayan Biswas , University of South Florida, USA
Kaisa Lund, Linnaeus University, Sweden
Courtney Szocs, Portland State University, USA
NA - Advances in Consumer Research Volume 44 | 2016
H10. No Pain, No Out-of-Box Thinking: An Examination of the Effects of Self-Threat on Creativity
Huan You, University of Manitoba, Canada
Fang Wan, University of Manitoba, Canada
Luke Zhu, University of Manitoba, Canada
Haiyang Yang, Johns Hopkins University
Small but Sincere: The Impact of Firm Size and Gratitude on the Effectiveness of Cause-Marketing Campaigns
Eline L.E. De Vries, University Carlos III Madrid
Lola C. Duque, University Carlos III Madrid
C6. How Does Unsatisfied Curiosity Stir Our Craving For Food?
Chen Wang, Drexel University, USA