In the “I” of the Beholder: Improving Health Communication By Using the First Person Perspective

The present research draws from studies on food psychology and embodied cognition to investigate the effect of the attribute of the message (pleasure vs. health) and the visual perspective (first vs. third-person perspective) on persuasion using behavioral and neuroimaging (fMRI) experiments.



Citation:

Frederic Basso, Benjamin Voyer, Olivia Petit, Kevin Le Goff, and Olivier Oullier (2016) ,"In the “I” of the Beholder: Improving Health Communication By Using the First Person Perspective", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 719-719.

Authors

Frederic Basso, London School of Economics, UK
Benjamin Voyer, ESCP Europe, France
Olivia Petit, INSEEC Business School, France
Kevin Le Goff, Aix Marseille Université, Marseille, France
Olivier Oullier, Aix Marseille Université, Marseille, France



Volume

NA - Advances in Consumer Research Volume 44 | 2016



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