Taste Competitions in an Online Community: the Case of Yeni Gelin Evleri in Turkey

This research aims to understand how the interplay of gender and class inflect taste displays and competitions in an online community. We conduct netnography on a Turkish facebook group, “Yeni Gelin Evleri,” in which lower-middle class newlywed women share photos and receive comments on their homes.


Alev Pinar Kuruoglu and Gulay Taltekin Guzel (2016) ,"Taste Competitions in an Online Community: the Case of Yeni Gelin Evleri in Turkey", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 745-745.


Alev Pinar Kuruoglu, Independent researcher, Turkey
Gulay Taltekin Guzel, Bilkent University, Turkey


NA - Advances in Consumer Research Volume 44 | 2016

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