Consuming Bondieuserie: Raising the Profile of Religious Kitsch Consumption

Consumer research has described religious kitsch objects derogatively, perceiving them as secularizations of the Sacred. Findings from this ethnographic study into consuming Catholic pilgrimage to Lourdes contradict this derogative viewpoint. We draw on the concept of bonieuserie to demonstrate that religious kitsch objects can offer simultaneous symbolic and functional value.



Citation:

Leighanne Higgins and Kathy Hamilton (2016) ,"Consuming Bondieuserie: Raising the Profile of Religious Kitsch Consumption", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 474-475.

Authors

Leighanne Higgins, Lancaster University, UK
Kathy Hamilton, University of Strathclyde, UK



Volume

NA - Advances in Consumer Research Volume 44 | 2016



Share Proceeding

Featured papers

See More

Featured

People Overpredict the Benefit of Using Expensive Items and Appearing Rich in Friend-Making

Xilin Li, University of Chicago, USA
Christopher Hsee, University of Chicago, USA

Read More

Featured

M7. The Mixed Effects of Nostalgia on Consumer Switching Behavior

Zhongqiang (Tak) Huang, University of Hong Kong
Xun (Irene) Huang, Nanyang Technological University, Singapore
Yuwei Jiang, Hong Kong Polytechic University

Read More

Featured

Improving Customer Satisfaction Online through Valence Matching

Hannah Perfecto, Washington University, USA
Leif D. Nelson, University of California Berkeley, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.