Consuming Bondieuserie: Raising the Profile of Religious Kitsch Consumption

Consumer research has described religious kitsch objects derogatively, perceiving them as secularizations of the Sacred. Findings from this ethnographic study into consuming Catholic pilgrimage to Lourdes contradict this derogative viewpoint. We draw on the concept of bonieuserie to demonstrate that religious kitsch objects can offer simultaneous symbolic and functional value.


Leighanne Higgins and Kathy Hamilton (2016) ,"Consuming Bondieuserie: Raising the Profile of Religious Kitsch Consumption", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 474-475.


Leighanne Higgins, Lancaster University, UK
Kathy Hamilton, University of Strathclyde, UK


NA - Advances in Consumer Research Volume 44 | 2016

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