The Accessibility Liability: Digital Information Undermines Conceptual Understanding

In this research, we explore how increasing reliance on digital information in the “Internet Age” affects consumer knowledge. We find that digital information (relative to “live” or print-based information) is associated with impaired information processing (understanding of information), even when information storage (memory for information) is unaffected.


Adrian Ward and Shane R. Schwikert (2016) ,"The Accessibility Liability: Digital Information Undermines Conceptual Understanding", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 21-25.


Adrian Ward, University of Texas at Austin, USA
Shane R. Schwikert, University of Colorado, Boulder, USA


NA - Advances in Consumer Research Volume 44 | 2016

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