“Coming Alive” Through Headphones: Listening to Messages Via Headphones Vs. Speakers Increases Immersion, Presence, and Liking

We assess whether listening to media via headphones or via speakers changes listeners’ attitudes and perceptions of these auditory messages. Across several experiments, we demonstrate that relative to speakers, listening to messages via headphones: 1) increases immersion, 2) decreases perceived social distance of the speaker, and 3) enhances positive perceptions.



Citation:

Alicea J. Lieberman, On Amir, and Juliana Schroeder (2016) ,"“Coming Alive” Through Headphones: Listening to Messages Via Headphones Vs. Speakers Increases Immersion, Presence, and Liking", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 21-25.

Authors

Alicea J. Lieberman, University of California, San Diego, USA
On Amir, University of California, San Diego, USA
Juliana Schroeder, University of California, Berkeley, USA



Volume

NA - Advances in Consumer Research Volume 44 | 2016



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