You Are What You Track: the Effect of Failing to Log an Experience on Future Use of Tracking Apps
People use apps to track their experiences. But what happens when one inadvertently misses the chance to log? We find that people are less likely to continue using such apps after they accidentally miss logging. This is driven by the perception that the log no longer personally represents the self.
Jackie Silverman and Alixandra Barasch (2016) ,"You Are What You Track: the Effect of Failing to Log an Experience on Future Use of Tracking Apps", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 21-25.
Jackie Silverman, Wharton, University of Pennsylvania, USA
Alixandra Barasch, NYU Stern School of Business, USA
NA - Advances in Consumer Research Volume 44 | 2016
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