You Are What You Track: the Effect of Failing to Log an Experience on Future Use of Tracking Apps

People use apps to track their experiences. But what happens when one inadvertently misses the chance to log? We find that people are less likely to continue using such apps after they accidentally miss logging. This is driven by the perception that the log no longer personally represents the self.



Citation:

Jackie Silverman and Alixandra Barasch (2016) ,"You Are What You Track: the Effect of Failing to Log an Experience on Future Use of Tracking Apps", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 21-25.

Authors

Jackie Silverman, Wharton, University of Pennsylvania, USA
Alixandra Barasch, NYU Stern School of Business, USA



Volume

NA - Advances in Consumer Research Volume 44 | 2016



Share Proceeding

Featured papers

See More

Featured

M13. Keep Consistency in Good Old Days: The Effect of Nostalgia on Consumers' Consistency Seeking Behavior

Yafeng Fan, Tsinghua University
Jing Jiang, Renmin University of China

Read More

Featured

I’m Just Trying to Help: How Volunteers’ Social Media Posts Alter Support for Charitable Organizations

Michelle Daniels, Arizona State University, USA
Kirk Kristofferson, Ivey Business School
Andrea Morales, Arizona State University, USA

Read More

Featured

Major or Minor: When Foreign Language Increases Versus Decreases Cheating

Jia Gai, Erasmus University Rotterdam, The Netherlands
Stefano Puntoni, Erasmus University Rotterdam, The Netherlands

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.