Theorising Gender, Theorising Fat: the Material-Semiotics of the Obesogenic Environment For Professional Women Weight-Cyclers

This paper reframes the dominant neo-liberal discourse of fat bodies as an outcome of personal consumption failure, by examining the life-narratives of two professional female weight-cyclers through a material-semiotic lens. In doing so it examines the consumption practices around the emergence of the body as obese within the obesogenic environment.



Citation:

Shona Bettany and Ben Kerrane (2016) ,"Theorising Gender, Theorising Fat: the Material-Semiotics of the Obesogenic Environment For Professional Women Weight-Cyclers", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 392-393.

Authors

Shona Bettany, Liverpool John Moores University, UK
Ben Kerrane, Lancaster University, UK



Volume

NA - Advances in Consumer Research Volume 44 | 2016



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