Theorising Gender, Theorising Fat: the Material-Semiotics of the Obesogenic Environment For Professional Women Weight-Cyclers
This paper reframes the dominant neo-liberal discourse of fat bodies as an outcome of personal consumption failure, by examining the life-narratives of two professional female weight-cyclers through a material-semiotic lens. In doing so it examines the consumption practices around the emergence of the body as obese within the obesogenic environment.
Shona Bettany and Ben Kerrane (2016) ,"Theorising Gender, Theorising Fat: the Material-Semiotics of the Obesogenic Environment For Professional Women Weight-Cyclers", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 392-393.
Shona Bettany, Liverpool John Moores University, UK
Ben Kerrane, Lancaster University, UK
NA - Advances in Consumer Research Volume 44 | 2016
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