The Socio-Cultural Dynamics of Consumer Entanglement

This study complements loyalty and lock-in theories, examining socio-cultural underpinnings of continued Facebook patronage. It investigates entanglement dynamics - the socio-cultural mechanisms that entangles and entraps consumers within some of their previous consumption patterns. The research identifies four entanglement dynamics: 1) centrality, 2) pervasiveness, 3) others interdependencies, 4) things interdependencies.


Maribel Suarez and André Pinto (2016) ,"The Socio-Cultural Dynamics of Consumer Entanglement", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 645-645.


Maribel Suarez, ​Federal University of Rio de Janeiro/COPPEAD, Brazil
André Pinto, Federal University of Rio de Janeiro/COPPEAD, Brazil


NA - Advances in Consumer Research Volume 44 | 2016

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