Physical Transformations and Visual Practices in the Fitblr Community
This study examines consumers’ visual practices as they pursue physical transformation projects in a virtual community. A qualitative investigation of Fitblr community reveals how visual and community practices create a system of inspiration wherein bloggers consume inspiration, share inspiration, and become a source of inspiration in the community.
Yannik St.James and Sarah-Jade Lacoursiere (2016) ,"Physical Transformations and Visual Practices in the Fitblr Community", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 632-633.
Yannik St.James, HEC Montreal, Canada
Sarah-Jade Lacoursiere, HEC Montreal, Canada
NA - Advances in Consumer Research Volume 44 | 2016
Ioannis Evangelidis, Bocconi University, Italy
Stijn M. J. van Osselaer, Cornell University, USA
Digital Storytelling and Post-Trust Online Sperm Marketing
Jennifer Takhar, Institut Supérieur de Gestion, Paris, France.
Laetitia Mimoun, HEC Paris, France
Crossing Race and Markets: Introducing the Race in the Marketplace Research Network
Kevin D Thomas, University of Texas at Austin, USA
Sonya Grier, American University, USA
Guillaume D Johnson, Université Paris-Dauphine