Physical Transformations and Visual Practices in the Fitblr Community

This study examines consumers’ visual practices as they pursue physical transformation projects in a virtual community. A qualitative investigation of Fitblr community reveals how visual and community practices create a system of inspiration wherein bloggers consume inspiration, share inspiration, and become a source of inspiration in the community.


Yannik St.James and Sarah-Jade Lacoursiere (2016) ,"Physical Transformations and Visual Practices in the Fitblr Community", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 632-633.


Yannik St.James, HEC Montreal, Canada
Sarah-Jade Lacoursiere, HEC Montreal, Canada


NA - Advances in Consumer Research Volume 44 | 2016

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