Chirping Birds and Freshly-Cut Grass: the Role of Incidental Sensory Cues on Pro-Environmental Purchases
Can sensory factors in a retail store subtly nudge consumers towards green products? There is reason to believe so. This research investigates auditory and olfactory cues and finds evidence that incidental exposure to nature-related sensory cues may indeed influence product preferences and pro-environmental choices.
Sina Esteky (2016) ,"Chirping Birds and Freshly-Cut Grass: the Role of Incidental Sensory Cues on Pro-Environmental Purchases", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 729-729.
Sina Esteky, University of Michigan, USA
NA - Advances in Consumer Research Volume 44 | 2016
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