The Consumer As an Artist Citizen: the Emancipatory Potential of Art in the Formation of the Self and Public Sphere in the 21St Century Consumer Culture
This research amalgamates consumer and cultural studies literature to explore self-expressive art practices in consumption settings. Using Habermas’s public sphere conceptualisation and an ethnographic case-study, we demonstrate the critical role of authorship in art-stimulated dialogical discourses impacting consumers’ multi-layered activation, public expression and marketplace conversions into late modern public spheres.
Zafeirenia Brokalaki (2016) ,"The Consumer As an Artist Citizen: the Emancipatory Potential of Art in the Formation of the Self and Public Sphere in the 21St Century Consumer Culture", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 722-722.
Zafeirenia Brokalaki, King's College London
NA - Advances in Consumer Research Volume 44 | 2016
When Does Being Paid an Hourly Wage Make it Difficult to Be a Happy Volunteer?
Sanford E. DeVoe, University of California Los Angeles, USA
Jieun Pai, University of California Los Angeles, USA
Q12. Exploring Effects of Perceived Authenticity Of Instagram Models on Aad and Buying Intentions
Heather Shoenberger, University of Oregon, USA
Eunjin Kim, Southern Methodist University, USA
What’s Your Construct? Exploring the Different Definitions and Operationalizations of Scarcity
Kelly Goldsmith, Vanderbilt University, USA
Rebecca Hamilton, Georgetown University, USA
Caroline Roux, Concordia University, Canada
meng zhu, Johns Hopkins University