The Role of Visual Attention in Product Selection

The cognitive impact of pop-up ads is not well known: while designed to inform they also interfere with online browsing behaviour. The purpose of this project is to investigate how the visual system filters ads, depending on their location, colour and duration, and how this subsequently affects preferences for products.



Citation:

Ruxandra Luca, Mirjam Tuk, and Andreas Eisingerich (2016) ,"The Role of Visual Attention in Product Selection", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 747-747.

Authors

Ruxandra Luca, Imperial College London, UK
Mirjam Tuk, Imperial College London, UK
Andreas Eisingerich, Imperial College London, UK



Volume

NA - Advances in Consumer Research Volume 44 | 2016



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