In Good Shape: the Influence of Container Curvature on Consumers’ Perceptions and Consumption
Prior studies have shown that container shape can influence consumers’ perceptions and behaviour. Our study extends this research by showing that the curvature of a package (convex vs. concave) influences consumers’ inferences about calories and healthfulness, feelings of anticipated consumption guilt and ultimately how much they eat.
Alexandra Festila and Polymeros Chrysochou (2016) ,"In Good Shape: the Influence of Container Curvature on Consumers’ Perceptions and Consumption", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 439-440.
Alexandra Festila, Aarhus University, Denmark
Polymeros Chrysochou, Aarhus University, Denmark
NA - Advances in Consumer Research Volume 44 | 2016
Associative versus Relational Processing: The Role of Elaboration in Evaluative Conditioning
Xiaomeng Fan, Northwestern University, USA
Galen V. Bodenhausen, Northwestern University, USA
D12. Future Decisions and Temporal Contiguity Cues: When Absence of Temporal Contiguity Cues Increases Online Reviews’ Persuasiveness.
Francesco Zanibellato, Ca' Foscari University, Venice, Italy
M11. Motivated to Be Moral: The Effect of Nostalgia on Consumers’ Recycling Behavior
Xiadan Zhang, Renmin University of China
Xiushuang Gong, Jiangnan University
Jing Jiang, Renmin University of China