Resources Availability and Explicit Memory Largely Determine Evaluative Conditioning… Even in a Paradigm Conducive of Implicit Ec Effects.
Three studies used a multinomial processing tree model to examine the impact of attentional load on implicit and explicit learning processes involved in Evaluative Conditioning. Results yielded evidence for explicit learning, but no support for implicit learning processes, even though studies relied on sensitive experimental and analytic procedures.
Adrien Mierop, Mandy Hütter, and Olivier Corneille (2016) ,"Resources Availability and Explicit Memory Largely Determine Evaluative Conditioning… Even in a Paradigm Conducive of Implicit Ec Effects.", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 749-749.
Adrien Mierop, Université catholique de Louvain, Belgium
Mandy Hütter, Universität Tübingen, Germany
Olivier Corneille, Université catholique de Louvain, Belgium
NA - Advances in Consumer Research Volume 44 | 2016
From a Culinary Phantasm to an Eudaimonic Well-Being : Exploring The Experience of Amateur Cooking Classes
Virginie Brégeon de Saint-Quentin, Ferrandi Paris, the french school of gastronomy
Ophélie Mugel, Chaire SDSC AgroParisTech, Université Paris Est
Enhancing Perceptions toward In-Home Artificial Intelligence Devices through Trust: Anthropomorphism and Non-Branded Device Messages
Seth Ketron, East Carolina University
Brian Taillon, East Carolina University
Christine Kowalczyk, East Carolina University
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Miaolei (Liam) Jia, University of Warwick, United Kingdom
Xiuping Li, National University of Singapore, Singapore
aradhna krishna, University of Michigan, USA